Hi {{first_name|there}},

This week: we're in New York for Chief of Staff Connect with over 150 Chiefs of Staff on October 22 and 23.

Follow us on LinkedIn for updates and learnings from the event!

🎙️ Chief of Staff to the CEO, or to the business?

Ryan Kelly pitched the Chief of Staff role to his founder CEO, then had to beat more than 1,000 applicants for it. A few weeks in, his CTO asked him a question every Chief of Staff eventually has to answer.

"Are you the Chief of Staff to Daniel, or are you the Chief of Staff to the business?"

That's what Veremark's CTO asked Ryan Kelly not long after he became the company's first Chief of Staff. Ryan's gut said the business. The honest answer is both, and the tension between the two is where most Chiefs of Staff quietly lose their quarter.

Chief of Staff to the CEO, or to the Business? with Ryan Kelly

THE CHIEF OF STAFF PODCAST

Chief of Staff to the CEO, or to the Business? with Ryan Kelly

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The CEO's asks are real and they're urgent. Clear them fast and your principal is happy this week. But Ryan, talking with host Tristan Lim, puts the trap plainly:

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"If you only keep the CEO happy day-to-day, they'll not be happy at the end of the quarter."

Ryan Kelly, Chief of Staff, Veremark

So once a month he runs a check on himself. Has he only been putting out fires, or is he still moving the big cross-functional pieces? Ask any CEO which mattered more, the fire or the three-month objective, and the answer is obvious in hindsight. It rarely feels obvious on a Tuesday afternoon.

Ryan protects that longer horizon in two ways. In quarterly planning he puts himself last in the review order, so he's heard every function's problems before he picks his own. Then he takes the work no single team will own: the multi-quarter problems that only make sense when someone can see across the whole business. He calls it clearing the fog of war.

The second habit is listening for quiet noise. New starters at Veremark were occasionally arriving to no laptop. Two in ten wasn't loud enough for the CEO or the CTO, but it was grinding down HR. Ryan mapped the process end to end, and the fix removed a step nobody had questioned.

None of it works without trust, and Ryan front-loaded that in a way most new hires wouldn't dare: a week in Dubai, 500 questions, and a request to have dinner with his CEO's family.

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"Be a human Chief of Staff and you'll add more value."

Ryan Kelly, Chief of Staff, Veremark

What that dinner taught him about supporting a founder is the part of the conversation worth hearing in his own words.

🇬🇧 Chief of Staff Connect London is three weeks out

November 13 at the Hyatt Regency London Blackfriars, built with Operations Nation for 75+ senior Chiefs of Staff and operations leaders.

One day, on the same theme as New York: From Force Multiplier to Builder.

Chief of Staff Connect London speakers

The agenda gets specific. Farah Cohen and Dora Nagy take on why you'd need a Chief of Staff if you already have a COO. Libby Dangoor talks through the path from Chief of Staff to COO and beyond. And Alex and Jamie from Portswigger run a hands-on AI workshop where you leave with one of your own workflows rebuilt.

November 13 · Hyatt Regency London Blackfriars

📅 Upcoming events

📍 This week

OCT
22
THU
Chief of Staff Connect: New York
New York · October 22 to 23
Two days with 150+ senior Chiefs of Staff at 151 West 42nd Street.
OCT
28
WED
Forum Exchange: Build vs. Buy in the Age of AI
Virtual
A reusable framework for build vs. buy calls when every vendor claims AI.

Next two weeks

OCT
29
THU
Leading Through Change (Even When the Change Won't Stop)
Virtual · PRO members
A roundtable on change fatigue, with real-time coaching and strategies to keep leading.
OCT
29
THU
Houston Chief of Staff Meetup
Houston · In person
The Houston chapter gets together again.
NOV
3
TUE
Brisbane Chief of Staff End-of-Year Meetup
Brisbane · In person
Closing out year one in Australia, hosted by Zoe Zropf.
NOV
4
WED
Forum Exchange: From the Principal's Intent to an Executable Decision
Virtual
Shay Gal, former Chief of Staff to the chairman of Israel Aerospace Industries, on closing the gap between a decision and the action that follows.

Coming up

NOV
5
THU
Forum Exchange: Managing Up
Virtual
Richard, a three-time Chief of Staff now at Elsevier, on what managing up is and isn't.
NOV
10
TUE
See the Room: How Decisions Actually Get Made
Virtual
A hands-on working session on what pressure reveals in a leadership team, and how to change it.
NOV
12
THU
Melbourne Chief of Staff End-of-Year Meetup
Melbourne · In person
The Melbourne chapter wraps the year and helps shape what comes in year two.
NOV
13
FRI
Chief of Staff Connect: London
London · In person
A full day with senior Chiefs of Staff and operations leaders at the Hyatt Regency London Blackfriars.
NOV
17
TUE
Inside an AI Rollout: A Chief of Staff's Perspective
Virtual
Ruth Cerdan, Chief of Staff at Distru, on what their company-wide AI rollout taught them, with Clarinet.
NOV
18
WED
Sydney Chief of Staff End-of-Year Meetup
Sydney · In person
The Sydney chapter closes out a strong first year in Australia.
NOV
19
THU
Frankfurt Chief of Staff Meetup
Frankfurt · In person
The Rhine-Main chapter's second gathering, hosted by Isabel Steimel.
NOV
19
THU
Leading Without Authority
Virtual
Theresa Friend on building the influence to move work forward when nobody reports to you.
NOV
19
THU
Montreal Chief of Staff Chapter Launch
Montréal · In person
The Montreal chapter's first gathering, hosted by Victor Leboeuf, Chief of Staff at Potloc.
DEC
11
FRI
Chief of Staff Connect: Singapore Forum
Singapore · In person
A full day for Chiefs of Staff across Asia Pacific, at Andaz Singapore.

Ryan's monthly check is simple enough to try this week. Look back at the last month and ask whether the work that mattered most to the quarter actually moved, or whether the fires took it.

Scott